Social sports project “Zdolnaja”

Type: Initiative 

Description: Belarusian social sports project “Zdolnaja”, whose purpose is to motivate more women in Belarus to participate in sports activities. The initiative is focused on overcoming internal barriers, widespread stereotypes and forced limitations, enjoying physical activities, and boosting self-confidence. Zdolnaja is empowering women's leadership through the sports activities.
The main aim of this Belarusian project is to do whatever it takes to motivate women of different ages and abilities to be more physically active.
We strive to create motivating content on social media using the examples of real women, without photo editing or retouching, posing for the camera or using expensive sports brands that average women can’t afford, and to establish a single informative online platform with different kinds of communities which women can join in different cities. These communities will provide a safe and supportive emotional environment during sports lessons and activities. The project is not aimed at weight loss. It is aimed at empowering women to become self-confident and to destroy the common stereotype “I can’t do it”.
We want women to feel capable of anything, to love their bodies, to enjoy sports despite the ambiguous judgment of people around!

Aims and objectives: Zdolnaja is empowering women's leadership through the sports activities.

Main activities: The main aim is to do whatever it takes to motivate women of different ages and abilities to be more physically active.